Jim Brown | 22.06.2020
There’s always new ways to market your business. With the rise in digital marketing and its ability to track interactions, it’s no surprise that some traditional practices can be pushed further down the list.
After all, who doesn’t like the idea of using a shiny new marketing tool to get noticed by being the first to use it?
Pairing newer methods with some of the older, tried and tested ones is a perfect way to balance your marketing performance and amplify the reach of your business.
And the saying ‘if it ain’t broke, don’t fix it’ most definitely applies when it comes to the power of word of mouth marketing.
In its most basic form, it’s a method of promotion where satisfied customers tell other people about how much they like a business, products and service.
This could be through physically having a conversation with someone or through things like social media/review websites. Think of the snowball effect – each happy customer can steer dozens of new ones your way.
So why should you include this as part of your marketing toolkit?
This is the same when it comes to your business. If a client has left you a good review it can encourage others to come to you. Don’t forget to host testimonials or case studies on your website, or encourage your clients to leave a review if they’ve had a good experience.
After all, you’ll have done the job of driving someone to your website so you want to make their user journey as efficient as possible.
Bear in mind though, this obviously applies to negative experiences too so make sure you’re always giving the best possible service to your clientele.
By making sure you establish a connection with your clients, they’re more likely to help your business grow.
And they’re more likely to remember you, which can keep them coming back time and time again.
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